Cornerford Picks Our Favourite Gentleman Bloggers of 2019
WHAT MAKES A GREAT MALE BLOGGER?
As we’ve constantly said before; a million followers don’t impress us these days. It’s all about content creation, fantastic photography and inspiration to others. We don’t look at the numbers, instead delve deep into what each blogger brings to the table and sit down with them to offer our readers an insight into what they are really about. We ask what makes them tick, how they stay current in a very saturated industry and top tips for budding bloggers. These select few are our ones to watch for 2019.
We have picked our global best below so click ahead to discover the bright future of the blogging industry.
Lukas Gruszewicz / @Luke.Baldman // Germany
Gentleman Tip: Respect time. Respect your word.
Cornerford Piece: Cornerford U Premium padded bomber Jacket because it’s effortless, cool and can be combined in many different ways.
Lukas’ great outfit photography always leaves us wanting more. The clear, crisp and clean imagery shows us that he takes his modern man lifestyle blogging very seriously and is always creating fantastic content.
A fashion addict from Germany, Lukas loves to create new styles and outfits and is constantly trying to reinvent himself.
In a saturated market, we ask him how he tries to stand out; “What makes me stand out from other bloggers on Instagram is that I’m not trying to go with every trend and to copy others. I don’t create outfits for everyday use. I’m always paying close attention to the quality of my image composition, not just a quick shot in front of my doorstep (if you know what I mean). I also don‘t have a specific style or niche, versatility is the key.
Getting frustrated in a very flooded market is difficult to manage. Lukas thinks that you should take care of ‘behind the scenes’ skills before thinking of becoming an ‘influencer’. “You have to maintain professionalism right from the start”, he says. “Buy professional equipment, learn how to photograph and edit pictures and stay consistent to the style. Quality is King.
We love Lukas’ take on the world and he left us with a wonderful insight into his thinking; “Social Media is great and I’m thankful for the things I have accomplished through Instagram, but keep in mind that it is not the real world. Spend more time with family and friends!”
An absolute Gent in our eyes.
Roman / @bystandr.co // United Kingdom
Gentleman Tip: It’s the way you carry yourself, the way treat others but most importantly the confidence you have in yourself.
Cornerford Piece: The timepieces are a stunning piece of craftsmanship and everything one could want, need and hope for in a well-crafted watch. The elegant, Classic Bianco is my favourite as it's just so elegant.
Roman is a gentleman of many talents, juggling his blogging talent, degree in Interior Architecture and his job in a well-known Swedish furniture establishment. How he still manages to create stunning photography for Instagram is nothing short of a miracle!
Roman’s feed definitely caught our eye, it was hard to miss the elegance and the flow of it all. “I blog mostly about fashion and lifestyle. My favourite thing to do is curate an almost editorial look on my site. I love the way this set me aside from the typical influencer and the way they work and create content. I think going forward as bystandr, my main focus will be on solely creating editorial style content for my site.”
Roman’s Instagram feed stands out in the absence of colour, instead perfecting a sharp black and white look we’re familiar with in editorials. A real source of inspiration for the modern gentleman that breaks away from the normality of the suited-and-booted look. “I play around with fashion and looks that are thought-provoking in the hope to push my own creativity and that of others. My aim is to seem somewhat majestic.” Majestic is what we think, too.
In an already very busy marketplace, we ask him if it’s too late to start if others get inspired from him;
“It’s never too late to start anything!” he exclaims. “My top tip for new bloggers and influencers is to find your niche and the best blogs are the ones that are authentic. Don't be afraid to publish something different, the blogging scene needs to see a change.”
It’s a tight-knit community and Roman offers some great advice to new starters; “Talk to bloggers and ask for their advice. We all want the best for each other and it's not all about connecting with brands. We are a community and that should always come first, think of this as an extended family that share your love of creating beautiful content.”
Couldn’t have put it better ourselves.
Raja Singh Sapra / @iamsapra // United Kingdom
Gentleman Tip: Be caring and kind, recognise everyone as one.
Cornerford Piece: The timeless Nero Classic Cornerford Timepiece.
Raja started his creative journey around 2 years ago and wanted to highlight his love for fashion as well as exploring and building a more creative side. After quickly being picked up by a few prestigious brands in a couple of months, he realised this was for him and never looked back.
“My main aim is to show that a Sikh turbaned man can also make an impact in the fashion industry and that we have a lot to offer. I want to leave my legacy in the fashion industry.”
Raja tries to imitate a classic fashion sense that was portrayed by his granddad – his biggest inspiration and the most stylish influence on him.
The word ‘influencer’ doesn’t strike a chord with Raja, being more inclined for others to see him as a content creator, someone who finds a niche in the market and runs with it, persistently.
Raja seems to us as someone who has a fiery passion and wants to not only change trends, but to set them;
“I'm in this game for the long run. I want to leave a dent in the fashion industry. I want to walk for big brands and be on cover magazines, I want to show the world that being a turbaned Sikh does not mean you cannot make it in the fashion world. My look will not be a disadvantage but an advantage and I can't wait to continue this journey ahead.”
The world is your oyster, sir.
David Calderon / @DriftingDCal // United Kingdom
Gentleman Tip: Dress and act the part.
Cornerford Piece: Bamboo Face Scrub. I'm a big fan of a good face scrub that strips away the dead skin cells and helps keep the face nice and bright. Plus, organic = winning!
An eclectic mashup of men’s fashion, travel and all things nerdy is why David stands out as a blogger to watch. It’s a constant journey that will see people move in directions that they’ve previously may not have thought about before. “I've always liked dressing up. It became one of the main reasons people started following me on Instagram and from that point, it was just about making my fashion content even better and finding my own individual style.”
As well as an established Instagram following, David also posts travel videos on his YouTube channel, Drifting Dudes. Someone who’s keen to constantly travel, see the world and ingest new experiences will always be in our good books. “It's just so much for seeing the world and creating all these memories that I can look back on when I'm older.”
What sets you apart in a world of many, many content creators?
David passionately tells us; “The thing that sets me apart from other bloggers on Instagram is my nerdiness. That comes across in my content, my captions, and definitely 100% my Instagram stories. I'm a huge nerd and have always been into comic books and video games. With more knowledge than most people, it drove me to start a YouTube Channel where I talk about all things nerdy - especially the Marvel Cinematic Universe. I love to post these on my IGTV Channel on my Instagram too.”
We like the way that David thinks. Always speaking openly about how his mind works, how to not let his online presence falter and to keep a clear mind. “I think the most difficult thing is to not compare yourselves to others. I'm human and sometimes I get caught in the trap of comparing myself to other content creators and then my self-confidence takes a tiny dip,” he mentions. “You really have to set your mind right and get out of the loop of self-doubt and just keep creating and keep being the best you.”
Michael Joseph Hardwick / @michaeljosephhardwick // United Kingdom
Gentleman Tip: Treat people how they want to be treated. Be confident, not cocky. Be kind, helpful and welcoming.
Cornerford Item: It would have to be the Men's Soothing Moisturiser. Perfect to keep skin feeling refreshed and ready for the day.
A marketing exec turned influencer, Michael has the makings of a top notch blogger who could stand out from the crowd and leveraging his Digital Marketing expertise.
“Fashion is something that has always been something I've been passionate about. I love being experimental and dressing up to the nines.”
Michael is expanding into lifestyle and travel on top of menswear. But lifestyle can take many forms. “For me, lifestyle can be anything from events, to beauty and grooming products which gives an insight into my life.” Lifestyle is more than that for us. It’s a way to do good things in the world. Michael highlights this with his work with Prostate Cancer UK, something quite close to his heart after his father’s diagnosis last year. His biggest influence – Lady Gaga – encourages people to love one another and have the confidence to be your authentic self and that is what we define as lifestyle.
We loves speaking with Michael, a man of many talents and insights into the world. We learned that he is a Counter Tenor (very cool!) and you should all look out for his YouTube channel starting later this year to really see his song writing and music talents.
We always look for bloggers who ‘stand out’ and I thing Michael has this covered! “I think just being me makes me stand out. I love wearing sequins, I'm eccentric, bubbly, and above all, kind. People often say there’s something about me that is just different to others.” And there is – we get a real buzz when being in his company.
Domain Esdale / @Domain_Esdale // United Kingdom
Gentleman Tip: Being a gentleman revolves around one word - respect. Its respect for yourself and those around you.
Cornerford Item: I love all the Cornerford timepieces but in particular the Executive Silver Chronograph. I wear many suits and a nice watch can add the finishing details to any outfit.
What can we say about Domain? A dapper man who has Gentleman written all over him. Someone who lives his life by the Gentleman mantra and always carries his rules with him; define your style, be respectful; be well groomed; have manners. These tips tell you all you need to know.
Lifestyle, food and fashion are Domain’s headlines. Standing out in the fashion sector as his mantra is “fashion doesn't always have to come with a hefty price tag’. People flock to his page to get couture looks at high street prices and he gives his followers value. Mixing both tailored and streetwear looks, there’s something for everyone, especially appealing to the modern day gent.
Like many Gents, Domain’s biggest inspiration happens to be his parents. “I come from a fashion back ground and growing up my parents would always let me know the importance of dressing well. Even at high school I’d be the only guy with his shirt tucked in and an immaculate knotted tie!”
Now accustomed to the influencial lifestyle, Domain had trouble adjusting at first. “In the early days I used to hate shooting content in public as everyone would stare and it would seem uncomfortable - but now I love shooting pictures and working with some great brands on national and global campaigns. The more practice you get the better you become.” Great advice for any budding blogger!
Domain’s outstanding content doesn’t come as a surprise being in the fashion industry for many years. He is now the co-founder of a successful fashion and events company. We bet that big things will come for this Gent in the future.
Darren Branch / @darrenkbranch // United Kingdom
Gentleman Tip: Look after yourself physically and mentally, and of course, dress well.
Cornerford Item: Everything off the Lookbook! A style that is fresh and clean.
Darren is definitely someone who stands out for us in the blogging world. If you re in your 40’s, you’ll find it difficult to trawl through the insta homepage, past all of the 18 year old ‘bedroom influencers’ and find someone who fits your style enough to follow and engage with them. In steps Darren. A 48-year-young blogger from the UK who highlights men’s lifestyle, fashion and, most importantly, talks about mental health. Recently working with Whole Man Academy, Darren is a fantastic ambassador for Men everywhere.
A truly positive outlook on life, Darren brings us real content, genuine engagement and positivity on life. But not without its struggles – constantly working long hours online trying to perfect the look and photo for everyone to enjoy!
His success is based on a great blogging mantra that others should look to replicate. He tells us; “love what you do and do it well. Do not chase money and turn down brands that you do not believe in , keep it simple clean and engage with your followers and most importantly – stay original”. This is a key concept as to why Darren is making waves – only work with brands you truly believe in!
One of the most genuine bloggers we’ve met and we had great pleasure in introducing him to our top list of bloggers this year. Asking him what makes him tick, he simply put “I’m a genuine gentleman with a positive modern outlook on life with a love of fitness, fashion, film and family life.”
In a world where it’s getting harder and harder to stand out, people resort to shouting and being unnecessarily eccentric. The simple, genuine Darren’s of this world are now becoming the stand-outs.
Ollie B / @ByOllieB // United Kingdom
Gentleman Tip: Let others go first, be kind, smile and learn from your mistakes along the way.
Cornerford Item: Nero Black Classic Timepiece. Sleek and goes with everything.
A masterclass in standing-out from the crowd? Just follow Ollie.
His imagery is fantastic, thought provoking and aesthetically boundless. He has transitioned into creative imagery from the ‘blog’ concept to tell stories through sight rather than text. And it works. Thought provoking and immersive into his world. With each feature there is a story to be told; from products to places and emotions. His new website is due to be live soon, packed with posts about photography guides, fitness plans, look books, storytelling, video and much, much more. Something for everyone to bring him a new wave of followers looking to flex their creative muscles.
Ollie has found his niche in a noisy market, but we asked if it’s too late to start now? “No, it will never be too late,” he says. “If you have an idea then just run with it. Get as niche as you can and be consistent with it for a long time.” However it’s not without its drawbacks; “People are always ready to try and shatter your work in seconds that days years to build.” Oliie seems to be speaking from experience – however, from the content he keeps creating and the stories he is telling, he seems completely unphased – exactly the right approach to take.
He does offer tips for those who struggle and broadcasts a message; “Anyone out there who has a dream or goal and is struggling: Whilst on a recent trip to Berlin I looked over at my friend Luke’s laptop to read the quote:
People that give up don’t realise how close they were to succeeding.”
We say take that and run with it – tell your story.